About Us

Incognito offers a tightly edited mix of high-quality emerging brands from around the world. In a retail world awash with the usual big-name suspects, we're always on the hunt for independent labels with fresh vision and genuine substance.

We are the exclusive distributor for Parafina in Singapore. Having discovered this Spanish sunglasses brand on a buying trip in Europe, we fell instantly in love with their original aesthetic and genuine commitment to being eco-friendly and socially conscious. All their frames are made from either recycled material (think aluminium cans and rubber tires) or organically grown bamboo/cork.  Part of Parafina's revenue go towards providing for the schooling needs of children in Asunción, Paraguay.